2011 – Durango, Colorado

2011 CWAM Annual Meeting
Museums and Tourism: Stopping Visitors in Their Tracks

April 14 – 17, 2011
Durango, Colorado

Come to Durango for a taste of the spirit and culture of the Southwest. This tourist town prides itself on a cultural heritage that includes the historic Durango and Silverton Narrow Gauge Railroad, two National Register historic districts, four museums, an art center and numerous galleries.

The historic Strater Hotel, pictured, is an appropriate host site for museums to explore ways to harness the energy of cultural tourism. For a post-conference tour, choose from a train ride into the San Juan Mountains or a trip to preview the new Southern Ute Cultural Center and Museum currently under construction. Visit museums along the spectacular San Juan Skyway or just across the border in New Mexico; or visit Mesa Verde National Park’s ancestral Puebloan sites.

The CWAM Program Committee is pleased to announce the keynote speaker for the 2011 Annual Meeting.

CWAM welcomes Judy Walden and explore “Museums and Tourism: Stopping Visitors in Their Tracks”.

Walden is President of the Walden Mills Group where she works to help local communities across the United States strengthen the economic impacts of heritage tourism. She works with museums, historic sites and historic downtowns to keep abreast of ever-changing travel trends. Currently she is working with culinary tourism in Washington State (a food paradise), with bird watching in the Kansas wetlands (internationally important for migrating birds), and in developing film shorts to be shown in theaters in Southeast Colorado. Her signature workshop is entitled “How to Make Money in Tourism.”

Walden served as Director of Marketing for the Colorado Travel and Tourism Authority from 1998-2000, coordinating sales and production of Colorado’s Official State Travel Guide and www.colorado.com. For eight years she owned an inbound tour company which brought Asian travelers to the American Southwest, then worked with ministries of tourism in Asia and the South Pacific in ecotourism development. Her interest in Asia continues. In November she spoke at the China National Tourism Conference in Shanghai on Competing for the International Tourism Dollar.


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